Therefore, it becomes impossible to return browsers to their previous states and users are continually redirected to without their consent, significantly diminishing the Internet browsing experience. Helper objects automatically reassign browser options when attempts are made to change them. Third party applications and/or browser plug-ins ('helper objects') are then installed to prevent users from reverting these changes. Rogue download/installation set-ups target Internet Explorer, Google Chrome, and Mozilla Firefox, assigning the homepage, default search engine, and new tab URL options to. In addition, continually records information relating to users' Internet browsing activity. In fact, it is promoted via rogue software downloaders and installers that stealthily modify web browser settings. Therefore, many users believe that is also legitimate. Judging on appearance alone, barely differs from Google, Yahoo, Bing, and other similar search engines. is a fake Internet search engine that supposedly enhances the Internet browsing experience by generating improved search results.